15% FOR THE PLANET

Why?

"Greenpeace estimates a six-fold increase in emissions associated with transport and logistics during Black Friday."

Data shows that the increase in purchases on this date adds a huge pressure on ecosystems by massively increasing the emissions associated with transport and logistics, (Greenpeace estimates a six-fold increase) as well as the amount of waste derived from production and the short life span of most products sold (73% of the clothes bought at this time are thrown away in less than a year, mainly due to impulse purchases and/or poor quality).

"73% of the clothes bought during Black Friday are thrown away in less than a year, mainly due to impulse purchases and /or poor quality."

One of the main problems of fast fashion, apart from the intensive use of natural resources, or the poor working conditions and lack of labor rights for employees on production lines, is that the materials used in the clothes contain microplastics that pollute the oceans and harm marine wildlife with every wash. Also, 91% of plastic from shopping packaging is not recycled and most of it ends up in the sea, destroying reefs and suffocating animals.

91% of plastic from shopping packaging is not recycled and most of it ends up in the sea, destroying reef and suffocating animals.

Lefrik was born as a response to the massive plastic waste and resource-intensive consumption of the textile industry. By using recycled bottles as raw material, we avoid the use of new natural resources and save large amounts of energy in the production process.

Why Healthy Seas?

 Healthy Seas was founded in 2013 to fight ghost fishing, which is responsible for the unnecessary death of marine animals.

Through clean-ups with divers and volunteers, they collect net waste and ensure that it becomes a valuable resource.

Nylon fishing nets, along with other nylon waste, are turned into ECONYL® yarn by Aquafil, and other types of plastic are also reused or recycled.

We believe that their work is closely related to Lefrik's raison d'être as a brand, so we join them in this non-celebration, to do our bit to help them continue their important work, and to promote more conscious and sustainable consumption, today and always.

For more information about Healthy Seas and how you can help, please visit their website healthyseas.org.

* 1% for the Planet is an international organization in which its members contribute at least 1% of their annual profits to environmental causes to protect the planet. The aim is to provide accountability, avoid greenwashing and "certify reputable giving". It was created in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies.