Meet the team
Today we celebrate #InternationalWomensDay and we want you to know a bit better the women behind Lefrik HQs. We are a woman led brand and a small team that believe in the power of our actions at every level. We work together as a family in order to make the right choices towards building a better future, in which we all can have a voice.
CURRA ROTONDO
CEO AND CO-FOUNDER
What's your greenest side?
Not buying unnecessary goods and avoiding single use plastic are on the top of my mind always. I also try to teach my children in sustainable values, making sure they appreciate the real value of things.
What's your favourite Lefrik item you can't go anywhere without?
Never travel without my MAVERICK foldaway trolley, no matter what kind of trip, it’s always the best option.
A woman that has inspired you?
I feel great admiration for Rose Marcario, who triplet Patagonia's profits during her time as CEO at the same time she revised the company processes to be more sustainable and supported a childcare facility in the company to have more women on company boards. Business, sustainability and woman leadership all in one!
A song you sing in the shower, a song to listen doing an outdoors activity and a song you recently fell in love with.
I can easily loose the sense of shame dancing with Common People by PULP in the shower.
I love when I’m out and my playlist randomly plays The Suburbs by Arcade Fire.
I must admit I am impressed with new C.Tangana album.. in particular, Párteme La Cara.
LARA LUIZ
LOGISTICS
What's your greenest side?
We have at home a garden where we harvest different types of vegetables, such as tomatoes, zucchinis, eggplants and peppers. We also have strawberries and figs.
What's your favourite Lefrik item you can't go anywhere without?
Roll Mini Tobacco, small but with a big capacity and matches all my outfits!
A woman that has inspired you?
Frida Khalo. Her way to see the world is an inspiration for me. I love her art and her lifestory.
A song you sing in the shower, a song to listen doing an outdoors activity and a song you recently fell in love with.
Sing in the shower: Que no salga la luna by Rosalía.
Song to listen outdoors: Delito by Nathy Peluso.
Recently love: In Spain we call it soledad by Rigoberta Bandini.
ANABEL DUEÑAS
DESIGNER
What's your greenest side?
For me its all about small choices, I have been replacing single use items and making more sustainable choices in my house for a while and now not only do I have reusable make up remove discs but I walk my dog with compostable poop bags!
What's your favourite Lefrik item you can't go anywhere without?
One of our newest members, the Tokai bag! It fits all my essentials and have all the compartments and pockets I need to keep things organised since I'm a bit of a disaster. It even has a key holder, so really useful if you usually spend 5 minutes every day at your front door looking for them 🙂
A woman that has inspired you?
Sounds typical, but my mom has been such an inspiration for me. She's an english teacher that has lived and studied abroad and always supported me so I was able to study and work in what i really loved.
A song you sing in the shower, a song to listen doing an outdoors activity and a song you recently fell in love with.
In the shower I love Jorja Smith, specially her song 'In my mind'. For outdoors activities I like El encuentro from Amaia & Alizzz. One of the songs I can't keep out of my mind is Gasoline from Haim and Tailor Swift.
BERENICE RUIZ
SALES
What's your greenest side?
I love handcrafts so I always try to give anything a second life (or even a third): furniture, homeware, clothes,... It's a fun way to recycle and covering needs at the same time!
What's your favourite Lefrik item you can't go anywhere without?
I love the MAVERICK cause it's quite unique and so comfy when traveling; but I've found myself using the AMSTERDAM on a daily basis to carry all the essential stuff I need for a dog walk or a quick city stroll.
A woman that has inspired you?
My auntie; she was a leading female on a industry ruled by men back in the 80's. She also got to travel all around the globe when most people could only dream about it.
A song you sing in the shower, a song to listen doing an outdoors activity and a song you recently fell in love with.
Jolene by Dolly Parton is good material for a shower performance; Come Away by my favorite band Sons of the East is a must for a road trip or any outdoor adventure; and Bright Lights by Ziggy Alberts has made me shiver recently. I'm all about country + folk music!
MUNTSA CLUSELLAS
COMMUNICATION
What's your greenest side?
I try to avoid single use plastic as much as possible, especially when going to shop groceries. I also like to swap clothes with friends when they no longer suit me.
What's your favourite Lefrik item you can't go anywhere without?
I love the Roll backpack! I have the olive one and it fits my laptop, my lunchbox, my camera, books, and many more things and still feels comfortable to wear. And the waterproof feature is a plus since I don't need to worry about my tech gear!
A woman that has inspired you?
In fact, I would say two woman! Naomi Klein (author and professor) and Marina Garcés (philosopher and essayist) books and thoughts have really inspired me.
A song you sing in the shower, a song to listen doing an outdoors activity and a song you recently fell in love with.
A song that makes me dance and sing when having a shower is Nuggets by Mura Masa ft. Bonzai. When running outside I like to listen to Touché Amoré song Flowers and You. One of the last songs I've fell in love with recently is from the spanish band Cala Vento and it's called El Acecho.
Check out our team playlist here.
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